Have you made your website responsive? If not then now is the time!

With a plethora of devices in the market and more coming up in the future, do you think having a website for each of them would be a sound proposal? “Definitely not!” would be the only apt answer to that question and any person with normal sensibilities would agree to that! Read on to find why?

Mobile internet usage has been reported to have increased by 16% since 2010 and no prizes for guessing the obvious that the rate will only increase in the future. This simply means that the desktop viewers have been outnumbered and the trend is here to stay.

Remember the days when the mobile companies have launched internet enabled handsets and how people loved the very idea of accessing internet on the go despite the poor navigation and slow downloads. ‘Poor user experience’ would be the ideal word to suffice the situation!

With the increasing mobile usage across the world, business world has realized the power of mobile technology and how it can help them to get a face value for their brand. Soon, they came up with a “mobile” version of their website. The downside of this version was that it looked way inferior to its desktop sibling in terms of functionality, content and overall user experience. Another thing to consider was that the mobile devices come in different screen sizes and making a mobile website compatible to all was not a cake walk for sure. Also, having two separate websites for a business is a ‘pricy’ affair. There will always be more expenditure, time consumption and hassle to design, build and manage two different websites. And yet, it won’t be a pleasant browsing experience for the user. No way, can it be a good solution!

So! What could be the possible solution? Well! The solution back then and even today is the same and it is the responsive web design. Only a responsive website can engage a user by offering them a flawless user experience on any device.


Responsive web design is what makes a website fit in any screen size it’s being viewed on. A responsive website is programmed to automatically reformat itself to suit the four corners of your device screen! Since, a responsive website appears same on any screen irrespective of the device being used to view it, everything will be same in terms of functionality, navigation, download speed etc. No slow downloading or navigation issues to face, once you make your website responsive. Users can comfortably see the content they are looking for without having to zoom in or zoom out repeatedly. Therefore, a person viewing your website on a mobile phone will have will have the same feel and user experience as he will have it on a desktop. ‘Uniformity’ would be the best word to define the responsive web design.


By now, you must have understood the gist of ‘what is all about the Responsive web design’. So, here are its benefits you cannot ignore in case you are a business person!

  1. Building a responsive website equates to making it future proof: If your website is responsive, it will work across all the existing devices people are using today. Definitely, it is no less than a safe bet in the current market scenario!
  2. Improve conversion rates and great brand value: A user friendly browsing experience on multitude of devices will keep your audience engaged and they will be more likely to visit your site which will further improve its conversion rate. More number of view means more potential customers. More customers bring more profit and brand value for your business.
  3. Saves time and money: Only one website will need management, support and upgrades applied to one place. Managing two websites would be would be cumbersome and expensive at the same time.
  4. SEO optimized. Google advocates for responsive web design as managing SEO for separate mobile and desktop sites is difficult and doesn’t even bring great results. A user will only get confused to see two websites of the same company appear in different rankings. One website and the Search results will focus on only one website, your business website.

We love responsive web techniques

Responsive web design has become more than a trend for all the good reasons. It is a matter of joy when you can offer a wonderful optimized browsing experience to your customers regardless of their choice of device. Satisfied consumers indicate that you have expanded the reach of your business and earned their trust.

It’s time to be Responsive!

Responsive web design is undoubtedly the most talked about thing in the world of IT. So what makes it so special?
Responsive design is what makes the websites tweak themselves automatically to look fine on the screens of all kinds of devices. It means a website looks the same whether it is viewed from larger desktops or smart phones and tablets.

What are the benefits?

  1. Say ‘no’ to Multiple URL
    Responsive design completely eliminates the need of different URLs for different devices. One can have only one unique URL for his website which will look good on all devices. There you save lots of money on building another website and maintaining it.
  2. Flexible Layouts
    In responsive design, website layouts are flexible. Additionally, responsive websites uses a grid system that is enabled to re-arrange the display as per the screen size of any device. Even the text and images are responsive in a responsive design so as to adjust to fit the size of the screen.
  3. User Friendly Navigation
    By user friendly navigation system, we mean that responsive design gives the user control over the bounce rate. Hence, visitors can explore the site effortlessly and find the required information on the website. Bounce rate has valuable impact on SEO in terms of your site’s performance on search results.
  4. Generate High Revenue
    Because of its flexibility and adaptability on device screens, responsive websites have higher conversion rate as compared to other web sites. Today, people surf more on their tablets and smart phones rather than on desktops. So, if your website can cater to such users, better are its chances of generating higher revenues.
  5. Google Recommends It
    Responsive websites are a Google’s favorite! With more and more smart phone users, Google understands the need of mobile-friendly web sites. So obviously, your site will perform well only if it has been designed with responsive layout.

What do we have for you?

Our team at ArcWeb SMAC India, is well versed with the technicalities and the logistics of responsive web designing. Our designed websites work on all popular browsers including Internet Explorer, Windows Phone, iOS, Android, Safari, Firefox, and Chrome.

Register with us and we will make sure that your website stands true to the values of your business, presenting the information neatly and highlighting the important features of your business.