Is email Marketing Still Effective in 2018?

Date: September 6, 2018

In 2018, when there are limitless ways to reach customers, marketers and business owners is it worth it to opt for sending emails? Well, if you’re looking for a straight-away answer: YES! absolutely. It’s the best way to reach everyone individually – completely personalized.   In this article, we would share email marketing statistics that […]

How Keyword Stuffing Can Mess With Your Rankings

Date: August 22, 2018

  Previously it was believed that the frequent usage of keywords, that higher ranking the article would achieve in the Google search results. Therefore many websites took to the norm of stuffing their content with as much as keywords possible. Here’s a short example for the same:     Such kind of content repels people […]

How User Behaviour Tracking is Your One-Step Mantra to Success

Date: July 24, 2018

Websites are everything in today’s world. If you’re a huge brand, then your website should be as impressive as your brand name while if you’re a small business trying to get started then having a good website matters the most to you as it would be the first thing your customers would see. But, what […]

How Manual AdWords Extension Can Empower Your Business

Date: July 13, 2018

Having learned about automated ad extensions, it’ safe to say that automated extensions are not always the best to increase productivity. So, let us now explore the Manual Ad Extensions and see how it can make up for the cons of its automated counterpart. Oh, by the way, a major advantage that manual Ad extensions […]

How Google AdWords Extension Can Spark Your Business

Date: July 6, 2018

Google AdWords can upgrade your business in many lesser-known ways, once you’re aware of them. For instance, the AdWords extensions can increase the visibility of your ad by adding relevant information improving the quality of the same, as well as letting your ad emerge in the top search results without any extra charges. Wait, there’s […]

Why Google Places Is The New Godfather of Small Business

Date: July 2, 2018

It’s the 21st century and Google is the new age yellow pages that we all refer to. Our searches vary from laundry services to restaurants and we always prefer the one with better reviews and ratings. In order to help us, Google has integrated its organic search results with its other services like maps, places, […]

User Engagement

Date: August 24, 2017

User Engagement means the frequency and the duration that a user interacts or uses a website, app, or other product. The degree of the engagement/interaction of the user is measured by the use of analytics and metrics i.e., the amount of time and energy spent by the user on the specific product/service (website or App) […]

Rights To Your Copyrights: Stay a Step Ahead Of Plagiarism

Date: April 29, 2017

Internet has eased into our lives and simply refuses to leave. No matter what we do, completing a task without using the web seems impossible. From booking tickets to ordering  grocery to predicting disasters, the world wide web has become a part and parcel of our lives. But as the advantages grow, so do the […]

The hash tag obsession and how to bend it to work for...

Date: December 23, 2015

Long before the advent of social media, # was just a pound sign called hash. It was Twitter that came and gave it an all new meaning by turning this sign into an online craze. Today, no matters on which social media you are in, hash tags will make you feel their encompassing presence! What […]