User Engagement

User Engagement means the frequency and the duration that a user interacts or uses a website, app, or other product.

The degree of the engagement/interaction of the user is measured by the use of analytics and metrics i.e., the amount of time and energy spent by the user on the specific product/service (website or App) it is derived from interactions, such as click-throughs, downloads, screen time, comments on a blog post, social media likes or retweets, and so on.

Ultimately it depicts the level of interest of the user as the more time the user interacts with the website or app the more he/she is interested in it. Increase interest of the users leads to high opportunity of monetary gain and also helps in brand promotions and increase in brand value.

For example, a website tracks its user management by analysing the number of views and the average time spent on those pages. This metric can then be used as a performance indicator and a benchmark for user engagement.

The bottom line usually depends on the amount of time users spend engaged with a product or service.

Engagement of a user has its own perks basing on the core function of a product or service, i.e.,

Engagement promotes familiarity and loyalty of the user . users who are regularly interacting with the service feel like a more integrated part of the brand community, which means a greater sense of familiarity and loyalty, that could drive purchasing decisions in the future.

Engagement enhances visibility of all types of materials in case of a blogging or news website the continuous engagement of an user increases the visibility of your article. It means the article reaching to a large number of people, or the article is developing a kind of aura around it based on the existing discussions.

It’s a sign of content effectiveness. more engagement means that the content has been more effective—it has generated interest, which means it’s probably going to excel in other areas. Monitoring engagement gives you insight into how your content is performing.

The measurement and improvement of user engagement depends on the nature the service/product.

E-commerce website, should always focus on the shopping experience of the user. Users browsing more frequently, find what they’re looking for, and make more purchases are considered more engaged. Tracking engagement on an ecommerce site revolves around website usability, shopping cart abandonment rates, success or failure of recommendation systems, and so forth.

Ex., Ecommerce provides with dedicated product search, offers and suggestions to increase the user engagement

News or Blog sites, earn revenue from ads or affiliate products. The more time users spend reading articles, the more opportunity there is for monetization.While e commerce sites may place more weight on sales, content-based sites should focus more heavily on time.

Apps measure the engagement of a user by the number of app launches, time spent and the number of interactions completed in the app based on its core function.Ex., enhances user experience and interest by real time suggestions.

Social media app, involves checking statuses or posting quick updates which results in ideal browsing hence to increase user engagement the social media apps use various techniques.

Ex., Facebook provides memories of post and statuses along with the birthday reminders, friendship anniversaries. It also shows the no of likes and comments on a post just to increase the interest of a user.

Normally websites use Search engine management, dedicated results, attractive offers to increase traffic hence aiding the more engagement of the user.Google is the best example which shows how to effectively engage a user for a long time using its apps, websites and other services. It gathers feedback from users to improve its services. Also it studies the behavioral pattern of a user and offers suggestions that are of the user’s interest.

User engagement is defined differently based on the type of product or service in question and it is measured by the output of the app based on its core function. In case of social media apps the length of engagement time could be relatively short. News apps or music apps, on the other hand, should be longer. Shopping apps could be long or short, depending on the nature of the product – but, as mentioned, completed sales would weigh into the equation more heavily.

To increase the user engagement the interaction of the user should increase and today the websites and apps

  • User comments. It is optional and present at the end of the page or the article. Mostly intended for reviews and feedbacks.
  • Discussion threads. Occurs mostly over an issue on a forum setting or simply over social media.
  • Active participation. Quizzes, surveys and other competitions are organised
  • Social shares. The post, videos , photos are shared in facebook , instagram, snapchat etc.
  • Positive ratings.along with the positive reviews the number of likes and subscribes in Youtube and Facebook shows the effectiveness of the post and the interest of the user .

There are many ways to drive higher engagement:

Understand the User to increase the interest of the user you must give what they want. Every user has a different taste and to understand the user means a better interaction and

Ask readers’ opinions.the best way to engage a reader is by asking questions. This is a common tactic often done at the end of an article; for example, a post about different strategies in headline writing might end with a question like, “what strategies have you found to be effective?” Doing this naturally prompts people to respond, but it’s even more effective when combined with the controversy around the topic—strive to ask questions that are debatable, or questions that the users will be passionate about.

Get your readers involved. It is mainly done by interacting with the users, it can be through feedback forms, quizzes etc.

Google Maps uses the feedback and rating techniques to engage the users .Stir up controversy. Controversy is could be the main reason to increase interaction.One just have to ask a debatable question by taking stance for only one side, this will irk up the users to interact and voice their opinion.

Surprise people. Always think of surprising the users engage them in interesting contents and also by attractive offers and gifts. Surprising the user means getting them interested in your product. And also it tends to increase future engagement and dealings.

Various Apps use innovative techniques to ensure user engagement by providing real time health statistics and other interesting analysis,

Ex., Hike Messenger- Hike Run, Hike News, Just for Laughs UC Browser- UC News, UC Cricket, UC contest

Enlist more content mediums. It is not necessary that the large number medium will increase the engagement. The medium should be interesting to every type of user.
For example, some users engage more readily with video content, while others are more likely to react to in-depth written features.

Reward your users for engaging. This is an extremely important piece of the puzzle; as it makes the user feel important. Also rewards are given for referrals, content shares and social media likes etc.

For example, if you are using an app for purchasing or bill payments, you get cashbacks and discounts to keep you interested and ensure your faith to the particular app. (Paytm, amazon)

Similarly if you are reviewing an article or providing remarks or feedback on a certain service or place you get points which can be later redeemed for gifts and prizes
Lucky draw are a fascinating contest among the websites and apps as it attracts a large number of users and increase the traffic.
The benefits can clearly be seen in the case of Office Adventure, an app that brings together various offices to embrace a fit lifestyle. They used sweepstakes to not only increase brand recognition but also improve website user engagement.

Get the user in a Engagement Loop these are the things users do over and over again when they’re properly engaging with the app. They connect with the emotion of the user and also loop with motivation, action, feedback. In games, engagement usually follows a progression of increasing difficulty called cognitive flow.

The following are examples of engagement loops:

  • Facebook’s newsfeed: bored (motivation), check newsfeed (action), read a post, comment, like, or share, visually confirm action done (feedback), and feel socially active (emotion).
  • Farmville: want to progress in game, buy a seed, plant the seed, water the seed, wait, harvest the plant, get money, and feel accomplishment.
  • Clash Of Clans: want to progress , find a clan Attack or Defend if Attacked, strengthen the defences and feel powerful/intelligent
  • Google: seek information, search, go to search results, and feel satiated.

Regardless of the product or service, whether it’s a website, an app, or a video game, the user engagement must be improved to sustain in the marketplace. In order to increase user engagement user’s experience must be optimized so that the use feels welcome and shows interest towards the product or service.

Rights To Your Copyrights: Stay a Step Ahead Of Plagiarism

Internet has eased into our lives and simply refuses to leave. No matter what we do, completing a task without using the web seems impossible. From booking tickets to ordering  grocery to predicting disasters, the world wide web has become a part and parcel of our lives. But as the advantages grow, so do the disadvantages.  A major, fiercely budding drawback is plagiarism, with no signs of slowing down.

 

It isn’t as if the internet encouraged plagiarism; it existed long before that. But the growth of World Wide Web certainly made it easier to flourish.  It has become all the more effortless to copy and paste valuable content from sites. Another significant issue on the rise is the act of stealing  copyrighted material. While plagiarism in itself is not a crime, it may constitute copyright infringement. Let us delve deeper into the subject in order to shed some light upon the matter.

 

You might ask what a copyright is. A copyright is simply the legal right to reproduce, sell or publish an artistic or creative piece of work by a person or an organisation exclusively. Apart from them no one else has the right to use or change the work except those authorised to, with prior permission. A person cannot use, misuse or copy any information without it constituting a criminal offence. In the present times, we find numerous examples of such misconduct on websites. Company logos, taglines and website content are some of the common material prone to theft.

 

Great minds have agreed that imitation is the sincerest form of flattery, but on another plane, imagine yourself working hard on a project. You labor day and night, strain your body and mind, push past your limits- only to find that your work has been stealthily duplicated by someone else! All it requires is a few minor changes and the black cunning of an imitator. This is exactly where a copyright steps in, it saves you from the horror of getting duped.

 

What such copyists generally forget is that while it may harm one party, plagiarism on the web can now crash their search engine rankings as well.  Content scraping benefits neither of the two parties. Google Panda, which has seen various updates since its launch,  has worked quite efficiently to put a stop to this problem.

 

The origin of the copyright law takes us back to 17th century London. The market saw a huge surge in literary works, thanks to the introduction of the printing press. The Parliament was forced to step in and put a halt to the duplication of original works. Incidentally, the symbol © came into existence much later, in the mid 20th century.  It stands as a shortened form of ‘copyright’ and was introduced so as not to tarnish works of art. It has been legally carried forward since then and is widely in use today. The inscription ‘all rights reserved’ is to emphasise that the owner reserves all the rights provided by the copyright law. Established in the Buenos Aires Convention of 1910, the phrase became obsolete in the year 2000 when Nicaragua signed the treaty, but continues to be in popular usage in recent times. Also, it is common practice to include the year when the product first became available to the public.

 

If a party resorts to this sharp practice in spite of a copyright, a legal battle ensues. What brings relief is that all rights of the creator are protected. Despite these laws, many unfavourable developments have been cited recently. The best way to work past this problem is to copyright whatever goes up on your website and be aware of content scrapers.

 

Take care and continue blogging!

The hash tag obsession and how to bend it to work for your brand?

Long before the advent of social media, # was just a pound sign called hash. It was Twitter that came and gave it an all new meaning by turning this sign into an online craze. Today, no matters on which social media you are in, hash tags will make you feel their encompassing presence!

What are # hash tags?

If you ask a social media novice about a hash tag, they will simply relate it to something confusing and pointless. However, using it judiciously, hash tags can actually help you get all the relevant information you are looking for.

A hash tag is basically a phrase or a keyword preceded by the symbol # that appears in social media posts. As you put a hash tag in your post or status update, it will be accessible to people with similar interest. These people may or may not be in your contact list. How does a hash tag attract people to your post? Another fact about hash tags is that they are clickable links. So, clicking on a hash tag will take you to the page where you can find all the related posts that are tagged with the same hash tag.

For a better understanding, let’s assume that you are looking to buy a Smartphone. Now as you type ‘#Smartphone” in the search bar, a news feed page will open in the display showing all the latest Smartphone models, reviews and buzz around them in the market.

How businesses harness the commercial value of hash tags?

Hash tags have actually emerged as iconic symbols today. Since your business page is public, your posts are not only visible to your followers but any user on that social media. Hash tags will make all your posts accessible to all those users who share common interest; that is your products or services. Marketers can actually exploit the potential of hash tags to create stronger and real time bonds with the consumers.

Unique and strategically thought out hash tags can actually target the correct audience for your products or services and also enhances their recall value. We cannot omit the fact that hash tags are instrumental for all types of businesses today in order to drive consumer engagement and branding. Both newer and older brands can track the performance of their products through the real time news feed conversations generated by their hash tags. They can also steer conversations successfully, to deliver the right messages to the users.

Reports prove that a majority of consumers look for new content as they come across hash tags. Almost all the brands today make notable impacts on social media through the use of hash tags.

How to create an Effective Hash tag?

So, how to make it a viable part of your marketing campaign and use it to your benefits? There is a right way of doing so. Mere tacking a hash tag at the end of an ad will not do enough. A good understanding of how people use hash tags and what will prompt them to select yours is the key. Choosing the right hash tag broadens the reach of your social media updates to thousands of customers as well as potential customers.

Creating a hash tag seems to be simple. All you need to do is include # with a phrase or keyword. Hash tags can be added anywhere in your post: in the beginning, middle or at the end. What matters is how relevant they are and how wisely you have chosen the keyword or phrase. Excessive usage of hash tags will only clutter your post which may eventually turn people off. Similar would be the case with over lengthy ones. It would be better to keep it simple with two or three clear, unique and relevant hash tags.

Here is how to do it:

If your brand is new, create content hash tags that are directly related to your business. This way, your brand will be exposed to all your potential customers on social media who are not familiar with your brand name.
There is one more smart way of using the hash tags in your brand’s favor. Go for trending hash tags that can boost your brand’s visibility by several notches. It is all about using the already existing hash tags that are fairly popular among the social media users. Make sure that your posts add value or else it will be lost in the noise of million other users. An informative post will be re-shared by the users enlarging the awareness of your brand.

The last but not the least is that the key to creating an impactful brand-specific hashtag is to ensure that your hashtag is unique and memorable.