Have you made your website responsive? If not then now is the time!

With a plethora of devices in the market and more coming up in the future, do you think having a website for each of them would be a sound proposal? “Definitely not!” would be the only apt answer to that question and any person with normal sensibilities would agree to that! Read on to find why?

Mobile internet usage has been reported to have increased by 16% since 2010 and no prizes for guessing the obvious that the rate will only increase in the future. This simply means that the desktop viewers have been outnumbered and the trend is here to stay.

Remember the days when the mobile companies have launched internet enabled handsets and how people loved the very idea of accessing internet on the go despite the poor navigation and slow downloads. ‘Poor user experience’ would be the ideal word to suffice the situation!

With the increasing mobile usage across the world, business world has realized the power of mobile technology and how it can help them to get a face value for their brand. Soon, they came up with a “mobile” version of their website. The downside of this version was that it looked way inferior to its desktop sibling in terms of functionality, content and overall user experience. Another thing to consider was that the mobile devices come in different screen sizes and making a mobile website compatible to all was not a cake walk for sure. Also, having two separate websites for a business is a ‘pricy’ affair. There will always be more expenditure, time consumption and hassle to design, build and manage two different websites. And yet, it won’t be a pleasant browsing experience for the user. No way, can it be a good solution!

So! What could be the possible solution? Well! The solution back then and even today is the same and it is the responsive web design. Only a responsive website can engage a user by offering them a flawless user experience on any device.

WHAT IS RESPONSIVE WEB DESIGN?

Responsive web design is what makes a website fit in any screen size it’s being viewed on. A responsive website is programmed to automatically reformat itself to suit the four corners of your device screen! Since, a responsive website appears same on any screen irrespective of the device being used to view it, everything will be same in terms of functionality, navigation, download speed etc. No slow downloading or navigation issues to face, once you make your website responsive. Users can comfortably see the content they are looking for without having to zoom in or zoom out repeatedly. Therefore, a person viewing your website on a mobile phone will have will have the same feel and user experience as he will have it on a desktop. ‘Uniformity’ would be the best word to define the responsive web design.

BENEFITS

By now, you must have understood the gist of ‘what is all about the Responsive web design’. So, here are its benefits you cannot ignore in case you are a business person!

  1. Building a responsive website equates to making it future proof: If your website is responsive, it will work across all the existing devices people are using today. Definitely, it is no less than a safe bet in the current market scenario!
  2. Improve conversion rates and great brand value: A user friendly browsing experience on multitude of devices will keep your audience engaged and they will be more likely to visit your site which will further improve its conversion rate. More number of view means more potential customers. More customers bring more profit and brand value for your business.
  3. Saves time and money: Only one website will need management, support and upgrades applied to one place. Managing two websites would be would be cumbersome and expensive at the same time.
  4. SEO optimized. Google advocates for responsive web design as managing SEO for separate mobile and desktop sites is difficult and doesn’t even bring great results. A user will only get confused to see two websites of the same company appear in different rankings. One website and the Search results will focus on only one website, your business website.

We love responsive web techniques

Responsive web design has become more than a trend for all the good reasons. It is a matter of joy when you can offer a wonderful optimized browsing experience to your customers regardless of their choice of device. Satisfied consumers indicate that you have expanded the reach of your business and earned their trust.

The hash tag obsession and how to bend it to work for your brand?

Long before the advent of social media, # was just a pound sign called hash. It was Twitter that came and gave it an all new meaning by turning this sign into an online craze. Today, no matters on which social media you are in, hash tags will make you feel their encompassing presence!

What are # hash tags?

If you ask a social media novice about a hash tag, they will simply relate it to something confusing and pointless. However, using it judiciously, hash tags can actually help you get all the relevant information you are looking for.

A hash tag is basically a phrase or a keyword preceded by the symbol # that appears in social media posts. As you put a hash tag in your post or status update, it will be accessible to people with similar interest. These people may or may not be in your contact list. How does a hash tag attract people to your post? Another fact about hash tags is that they are clickable links. So, clicking on a hash tag will take you to the page where you can find all the related posts that are tagged with the same hash tag.

For a better understanding, let’s assume that you are looking to buy a Smartphone. Now as you type ‘#Smartphone” in the search bar, a news feed page will open in the display showing all the latest Smartphone models, reviews and buzz around them in the market.

How businesses harness the commercial value of hash tags?

Hash tags have actually emerged as iconic symbols today. Since your business page is public, your posts are not only visible to your followers but any user on that social media. Hash tags will make all your posts accessible to all those users who share common interest; that is your products or services. Marketers can actually exploit the potential of hash tags to create stronger and real time bonds with the consumers.

Unique and strategically thought out hash tags can actually target the correct audience for your products or services and also enhances their recall value. We cannot omit the fact that hash tags are instrumental for all types of businesses today in order to drive consumer engagement and branding. Both newer and older brands can track the performance of their products through the real time news feed conversations generated by their hash tags. They can also steer conversations successfully, to deliver the right messages to the users.

Reports prove that a majority of consumers look for new content as they come across hash tags. Almost all the brands today make notable impacts on social media through the use of hash tags.

How to create an Effective Hash tag?

So, how to make it a viable part of your marketing campaign and use it to your benefits? There is a right way of doing so. Mere tacking a hash tag at the end of an ad will not do enough. A good understanding of how people use hash tags and what will prompt them to select yours is the key. Choosing the right hash tag broadens the reach of your social media updates to thousands of customers as well as potential customers.

Creating a hash tag seems to be simple. All you need to do is include # with a phrase or keyword. Hash tags can be added anywhere in your post: in the beginning, middle or at the end. What matters is how relevant they are and how wisely you have chosen the keyword or phrase. Excessive usage of hash tags will only clutter your post which may eventually turn people off. Similar would be the case with over lengthy ones. It would be better to keep it simple with two or three clear, unique and relevant hash tags.

Here is how to do it:

If your brand is new, create content hash tags that are directly related to your business. This way, your brand will be exposed to all your potential customers on social media who are not familiar with your brand name.
There is one more smart way of using the hash tags in your brand’s favor. Go for trending hash tags that can boost your brand’s visibility by several notches. It is all about using the already existing hash tags that are fairly popular among the social media users. Make sure that your posts add value or else it will be lost in the noise of million other users. An informative post will be re-shared by the users enlarging the awareness of your brand.

The last but not the least is that the key to creating an impactful brand-specific hashtag is to ensure that your hashtag is unique and memorable.

The top 10 players of Indian e-commerce arena!

The reach of World Wide Web has put the traditional brick and mortar establishments on a back seat. Internet has given a huge platform to all the existing businesses as well as the new entrepreneurs to showcase their business online.

India is also not left behind in the race as a hoard of e-commerce portals are cropping up almost every other day. People also love to shop online as they can shop at the comfort of their own home, office or any place actually! The idea of e-commerce sites is so well received because it provides door to door delivery. These e-commerce websites also offer many shopper friendly facilities like easy payment options, free shipping, cash on delivery and hassle free returns and cash backs.

Let’s have a look at the top ten e-commerce websites in India:

Amazon.in

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Well, it goes without saying that this is the world’s biggest e-commerce business today. The owner company is Amazon which is based in the USA. The company has already spread its wings across the globe and it was only 4 years back that it opened its subsidiary in India. The company sells products in all possible segments that include food, furniture, apparels, jewellery, toys, Blu-rays, CDs, DVDs, electronics, video games, software and what not! The business is going extremely successful and it is called as the biggest online shopping portal in India. Today, every seller wants to be associated with this brand to make more profit. The net worth of the company in India itself is a whopping 3,24,25,00,000 USD.

Junglee.com

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This e-commerce joint is also a subsidiary of Amazon of America which went online in India in the year 2012. The e-store offers a wide array of products to suit every need including electronics, appliances, apparels, jewellery, kids’ products and many more. As per the recent survey, the net worth of the website has been estimated to be 1,49,50,00,000 USD.

Alibaba.com

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This is a Chinese e-commerce giant and it is the second most popular e-commerce portal in the world. The company was established in the year 1999 by its present chairman Jack Ma and since then it has been doing a flourishing business all through these years. The company was actually formed to provide a business channel for foreign investors and Chinese manufacturers. In the present times, it is doing all rounds of business; consumer-to-consumer, consumer-to-business and consumer to business. The portal sells almost every saleable product online. The net worth of this company is 2,89,75,00,000 USD.

Flipkart.com

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Here comes our very own Desi brand in the list. It was the year 2007, when two young minds founded “Flipkart Online Services Private Limited” and the rest is history! The portal was a brain child of two entrepreneurs, Binny and Sachin Sehgal, which is now known as Flipkart.com. The Bengaluru based portal has grown bigger and better and emerged as one of the largest Indian e-commerce portal today. It offers a variety of products for online shopping. Flipkart also develops and sells an entire range of products on its known, under the brand name ‘Digiflip’. The company stands tall with a net worth of 74,96,58,861 USD.

Snapdeal.com

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Snapdeal is another big player in the Indian e-commerce Industry. The Delhi based company was founded in the year 2010 and is lead by the Bahl brothers, Kunal and Rohit. The company was actually formed to provide a meeting platform for sellers and buyers, but it eventually became a major online shopping portal. The company is one of the fastest growing online portals in India. The portal is a one shop destination for every saleable product like electronics, kitchen essentials, jwellery, toys, books etc. The gross worth of the company is 43,41,65,075 USD.

Ebay.in

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This is a subsidiary of an extremely successful multinational online e-commerce chain based in the USA. The company was formed in the year 1995 and it currently does business in over 30 countries across the world. It enables both businesses and people to buy and sell products online. You can find any product from any category on their online retail store. They sell cameras, phones, tablets, apparels, household items, apparels, jwellery and what not! It gives a major competition to others in the same niche~, i.e., Amazon, Flipkart, Alibaba etc. The net value of the company was measured to be 35,80,00,000 USD.

Jabong.com

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Jabong.com is another well known name in the indian e-commerce scenario. It sells products that come in the bracket of lifestyle and fashion. You can buy make-up essentials, clothes, watches, shoes etc from their e-store. Jabong stands in the same queue with other Indian e-commerce giants like Flipkart and Snapdeal. Today, the company has a worth of a whopping 24,58,23,695USD.

Sulekha.com

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Sulekha.com was founded in the year 1998. This is another successful Indian e-commerce major that deals with sale and purchase of properties and selling of consumer electronics like, security devices, solar products, air-conditioners and water purifiers. It also offers academic training and coaching to the students. You can also get a great deal of information if you are looking for home construction and renovation services, home services, job training, wedding and party services, and home services. The company has a net worth of 9,42,50,000 USD.

Shopclues.com

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This is a subsidiary of an American company, Clues Network Inc. The Gurgaon based Indian unit was launched by Sandeep Aggarwal and Sanjay Sethi in 2011. The company has been growing by leaps and bounds since its inception and has carved a niche~ for itself in a very short span of time, despite the presence of its bigger competitors like Flipkart, Amazon etc. The company has a gross worth of 9,09,68,286 USD.

Myntra.com

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Myntra is another Bengaluru based Indian online shopping portal that sells all types of fashion and lifestyle products online. The company was founded in 2007 by three college friends, Vineet Saxena, Mukesh Bansal and Ahsutosh Lawania. Myntra is one of the most sought after shopping destination for the youth today. The net value of the company is about 6,06,44,504 USD.